A hands-on design thinking workshop that gets your team out of the boardroom and into the minds of the people they're building for — so you solve the right problem before you spend a dollar on the wrong one.
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Teams jump to "build it" before anyone's confirmed it's a problem worth solving.
Decisions get made on what the room thinks the customer wants — not what they actually do.
Months of build time sunk into features that quietly get no use.
Align on the real problem and who we're solving it for.
Get into the user's world — interviews, observation, empathy mapping.
Turn messy insight into a sharp, solvable problem statement.
Diverge wide, then converge — structured brainstorming that avoids groupthink.
Build something rough, put it in front of real people, learn fast.
Anyone responsible for building the right thing, not just building it right.
Mixed teams who need a shared language for solving problems together.
Executives who want customer-centricity to be a habit, not a poster.
No prior experience needed — the workshop is built for cross-functional teams from scratch.
½-day taster, 1-day intensive, or 2-day deep dive.
In-person at your office, offsite, or fully remote.
8–30 is the sweet spot. Larger cohorts by arrangement.
Built around a live challenge you bring — not a generic case study.
Founder of Collective Campus, 2× Wiley author and HBR contributor. Steve has incubated 100+ startups and shaped the innovation strategies of 100+ global corporations — and he runs these sessions himself.
They now question everything, see things through a different lens, and have started to spread that approach throughout the business.
None. It's built for cross-functional teams with no prior experience.
Always. We build the day around a real problem you bring into the room.
Both. The remote version is purpose-built, not a webinar of the in-person one.
It depends on format, group size and tailoring — enquire and we'll scope it.
Tell us the challenge — we'll shape a workshop around it.
Workshops for teams that build things. Melbourne · Singapore · New York.