Today, customers – and that’s what members of the community are – expect personalisation, real-time support, consistency and a connected journey. And with the private sector entering markets that were traditionally the domain of Government – such as education and healthcare – and providing seamless experiences, local Government needs to adapt to not only provide services that its community expects, but to stay relevant.
This eBook explores why councils need to change, and what they could be doing to not only maintain relevance, but provide greater value to their communities.
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