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The Corporate Startup Course

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.

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‍The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

Collective Campus clients, partners and visitors can get 10% off all Corporate Startup courses. Simply check-out using promo code collective10 and save on the following courses.

WHO IS IT FOR?

Individual entrepreneurs looking to upskill themselves on corporate innovation using ‘The Corporate Startup’.

Innovation Teams ready to take the next step to professionalise their innovation activities.

Innovation Managers that are managing innovation projects within their companies and want to start building an Innovation Ecosystem.

And finally lean startup enthusiasts that are keen to learn how these methods can be applied in large corporates.

THE corporate startup video courses

Individual course with coaching
Single course
€800

The ‘Individual course with coaching’ is the ideal solution if you are an individual entrepreneur looking to upskill yourself on corporate innovation using ‘The Corporate Startup’. This is a hands-on self-thought and self-paced program where you are going to learn everything from how to create an Innovation Thesis on how to run a business experiment.

8 modules
6 quizzes
50+ videos
Full access to all templates in The Corporate Startup
1x e-book of The Corporate Startup
2x 1 hour individual coaching calls with either Esther or Dan
Team course with coaching
Bundle
€3,500

The ‘Team course with coaching’ is the ideal solution for a team of intrapreneurs (no more than 5) looking to help their company transform using ‘The Corporate Startup’. This is a hands-on self-thought and self-paced program where you are going to learn everything from how to create an Innovation Thesis on how to run a business experiment

8 modules
6 quizzes
50+ videos
Full access to all templates in The Corporate Startup
5x e-book of The Corporate Startup
3x 1.5 hour coaching calls for your team with either Esther or Dan
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What you'll LEARN

Innovation Thesis

Learn about the importance of an Innovation Thesis and how to create one using our worksheets.

Business Model Portfolio

We work with you Learn about the importance of a business model portfolio, the difference between business model portfolio and product portfolio, and different frameworks for mapping your company portfolio. identify strategic problem or opportunity areas and define your challenge statement(s).

Innovation Framework

Learn about the importance of a framework and how to create one for your company.

Innovation Accounting

Learn about the principles of an innovation accounting system and the importance for your ecosystem.

Getting Management Buy-in

Learn how to map a project’s stakeholders and the importance of doing that in the context of innovation management.

Innovation Framework

Learn how to prioritize assumptions and how to run successful innovation experiments.

about the corporate startup team

DAN  TOMA

Coming from an entrepreneurial background – having been involved with Hi-Tech & Internet start-ups across the world and being a entrepreneurship community leader in Europe – Dan Toma has a clear understanding of the challenges involved in building sustainable businesses from the ground up. In the years following his graduation from a top MBA program, he started focusing more on enterprise innovation management, specifically on how disruptive new ventures can be build in a corporate setting.

esther gons

Esther Gons is Managing Partner at NEXT Amsterdam, helping corporates find new profitable business models while improving their core business at the same time. Esther is also author of Innovation Accounting and The NEXT Canvas. She has mentored hundreds of startups and still acts as an advisor for many of them. As an investor, she helps startups from a good idea to finding a working business model.

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