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Understand the influence of Empathy in uncovering underlying user motivations and avoiding surface value information.
This program is an in-depth introduction into the first two stages of the Design Thinking methodology: Empathy and Define. It has been created specifically to equip participants with a deeper appreciation and understanding of the emotional and physical needs of customers. Understand the influence of Empathy in uncovering underlying user motivations and avoiding surface value information. Learn the importance of creating focus in solving a problem through Define steps.
At the end of this program, you will be able to:
Frameworks of Understanding: A method to lay-out all assumptions, personal experiences and existing knowledge held in regard to the challenge, in order to move forward with a beginner’s perspective.
Empathy approaches: An introduction to the 3 different Empathy approaches: Observe, Immerse, Engage
Conduct User Research: Use Empathy techniques to interview real users and ultimately understand their contexts, needs and motivations.
Unpack User stories: Learn how to unpack and organise user information to allow for pattern-finding and derive meaningful insights.
Develop a Point-Of-View: Land on a focus for your challenge based on user-driven needs that were identified.
Review & Reflection: Identify learnings and gain ideas for direct implementation within your own organisation.
Equipped with a Bachelors Degree (Hons) in Psychology, Charissa naturally gravitate towards working with people and understanding various personalities. Prior to coaching Design Thinking, she gained experience working with a learning institution, developing content and delivering soft skill programs (memory time management, goal setting etc) to both children and adults.
To date, she has worked with more than 800 participants and completed over 1500 coaching and class management hours. Where it’s helping people to embrace failure, be more user-centric or unleash their innate creativity, Charissa is determined in propagating the philosophies of Design Thinking not only as a method of innovation, but as a lifestyle.
