Design better products, services and internal processes, and gain an advantage over your competition.
Perth is a creative place.
From the musicians in North Bridge and Bohos in Freyo to the artisans in Swan Valley and coffee-sippers in Subiaco, the city is abuzz with out-of-the-box thinkers doing their thing.
Then you’ve got the surfers down at Scarborough Beach, attempting and landing all sorts of new maneuvers as the sun slowly sets over the city of light.
That doesn’t mean that Perth-based organizations are creative by proxy.
Much like prospectors in the gold rush, organizations look to unearth great ideas, but don’t know where to start!
Fortunately, many have a massive treasure trove of ideas, just waiting to be dug up.
You can think of design thinking as your metal detector.
It’s all about separating the jewels from the junk.
It’s about finding that absolute diamond of an idea in the rough.
We’ve partnered with companies like National Australia Bank, AGL, Tabcorp, Water Corp and others, both across Australia and around the world, to work on their innovation goals and we’re ready to do the same for you. We can help you identify which problems are holding you back and find solutions that will propel you forward.
Our team of multi-disciplinary talent works across the Nullarbor, as well as globally, they’re ready to collaborate with you to instil the kind of innovation that makes Google, Tesla and Amazon so creatively rich.
The quality of your thinking determines the quality of your decisions.
Great ideas don’t just happen.
They evolve.
And they require that we stand in our customer’s shoes.
Design thinking helps organizations stand in their customer’s shoes to generate unique insights, identify problems worth solving, and generate ideas worth pursuing.
This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.
Download Guide »Our design thinking training can be delivered face to face, online or via a blended delivery model and can be customised to your organization’s unique requirements.
Participants are encouraged to bring real-world projects to the training and apply concepts learned in real-time to generate measurable business outcomes
Shay is the GM of Customer Strategy at Collective Campus. He has launched several startups and helped drive customer experience and innovation across large organisations in industries including retail, utilities, financial services and legal services.In addition, he has coached teams on Design Thinking at companies such as ASIC, Yarra Ranges Council, Maddocks, Pinsent Masons, Clifford Chance, and Tabcorp.
You can check out his insights on Design Thinking here: