Design better products, services and internal processes, and gain an advantage over your competition.
Dubai gives a whole new meaning to the term ‘cutting-edge’.
You don’t have to look very far to find examples of mind-blowing innovation.
With modern marvels like the Burj Khalifa, Burj Al Arab and the Palm islands, it’s little wonder it's on track to become the world’s most innovative city.
Sadly, many of its organization’s attempts at creativity aren’t as marvelous.
Many struggle to come up with ideas and even if they do, they don’t know which to pursue and often end up backing the wrong horse entirely.
That’s what design thinking is all about.
It’s about finding that creative oasis in a desert of mediocre ideas.
It’s about finding that diamond in the rough.
We’ve partnered with the likes of Microsoft, Metlife, BNP Paribas, Standard Chartered Bank and other multinationals on their innovation goals. When it comes to identifying ideas worthy of taking into the marketplace, we’ll help you sort the mules from the Arabian stallions.
From the conception of ideas to the home stretch of bringing them into the world.
Our team of multi-disciplinary consultants and facilitators work with companies all over the globe and they’re ready to help you unleash the same creativity that allows the like of Uber, Amazon and Google to stay ahead of the pack.
The quality of your thinking determines the quality of your decisions.
Great ideas don’t just happen.
They evolve.
And they require that we stand in our customer’s shoes.
Design thinking helps organizations stand in their customer’s shoes to generate unique insights, identify problems worth solving, and generate ideas worth pursuing.
This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.
Download Guide »Our design thinking training can be delivered face to face, online or via a blended delivery model and can be customised to your organization’s unique requirements.
Participants are encouraged to bring real-world projects to the training and apply concepts learned in real-time to generate measurable business outcomes
Shay is the GM of Customer Strategy at Collective Campus. He has launched several startups and helped drive customer experience and innovation across large organisations in industries including retail, utilities, financial services and legal services.In addition, he has coached teams on Design Thinking at companies such as ASIC, Yarra Ranges Council, Maddocks, Pinsent Masons, Clifford Chance, and Tabcorp.
You can check out his insights on Design Thinking here: