Design better products, services and internal processes, and gain an advantage over your competition.
Brisbane is a buzzing city.
Whether it’s residents showing off their wares at The Collective, bands tearing the roof off the Tivoli or the smorgasbord of art and performance at the Brisbane Festival, creativity shines brightly in BrisVegas.
However, this doesn’t mean that all Brizzie-based organizations are creative by association.
When it comes to corporate innovation, however, many organizations’ efforts are less than sparkling.
Finding the right ideas takes time, yet, all too often, organizations try and cash in their chips too quickly and go with the one of the first ideas that comes to mind. Especially if it came from the highest-paid person!
Not only does this often produce underwhelming results, but it's costly in time, money and, crucially, employee morale.
The reality is, there are hundreds of ideas your organization could pursue. But knowing which one to go ‘all in’ on is a skill.
That’s what design thinking is all about.
As the song says, ‘you’ve gotta know when to hold ‘em, and know when to fold em’!
Having worked with companies like National Australia Bank, Origin Energy and Tabcorp, we can help you to not only generate ideas but identify which are most worth pursuing.
Our team of multi-disciplinary talent works coast-to-coast, as well as globally, and they’re ready to kick start the kind of innovation that’s enabled the likes of Google, Tesla and Amazon to have such creative hot streaks.
The quality of your thinking determines the quality of your decisions.
Great ideas don’t just happen.
They evolve.
And they require that we stand in our customer’s shoes.
Design thinking helps organizations stand in their customer’s shoes to generate unique insights, identify problems worth solving, and generate ideas worth pursuing.
This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.
Download Guide »Our design thinking training can be delivered face to face, online or via a blended delivery model and can be customised to your organization’s unique requirements.
Participants are encouraged to bring real-world projects to the training and apply concepts learned in real-time to generate measurable business outcomes
Shay is the GM of Customer Strategy at Collective Campus. He has launched several startups and helped drive customer experience and innovation across large organisations in industries including retail, utilities, financial services and legal services.In addition, he has coached teams on Design Thinking at companies such as ASIC, Yarra Ranges Council, Maddocks, Pinsent Masons, Clifford Chance, and Tabcorp.
You can check out his insights on Design Thinking here: