A poor internal communication strategy can hurt your bottom line. Larger businesses with around 100,000 workers individually lose $62.4 million a year on average because of inadequate internal communication, while smaller organizations averaging 100 employees lose as much as $420,000 each year for the same reason, SHRM reports. By investing in a strong internal communication strategy, your business can better engage employees, facilitate effective communication, collaboration, and decision making, boost productivity, and pave the way for greater business success.  

Engage employees with a variety of communications channels 

Your internal communication strategy should feature various communications channels to best accommodate your team’s different needs and preferences. Multiple options can ensure your messages not only reach your employees, but actually engage them. Company wide emails, for example, may be opened and skimmed, but this doesn’t necessarily equate to employees’ understanding or remembering key information. Some employees may prefer to use a messaging app to ask questions, while others may opt for something more direct like the phone, video chat, or even face-to-face communication. Indeed, face-to-face communication shouldn’t be neglected since in-person requests have been proven to be as many as 34 times more successful than email. So, take time to survey your employees on how they best like to communicate and receive information, and make sure to implement a variety of communications channels as needed.