Business is perpetually changing - this is an unavoidable fact that sooner or later, all businesses will have to come to terms with. It isn’t uncommon to come across businesses determined to stick to the processes and approaches that got them to where they are today - the thing is, the business environment is constantly changing, and for businesses to be successful they need to keep up with it. 

Take the Harvard Business Review’s word for it - the volatility of business operating margins has more than doubled, despite being largely static since the 1950s. 

Clearly, the same approaches that might work today - whether it is in regard to sales, marketing, management, development or any other business function - aren’t guaranteed to work in the future. Consider developments in technology, shifts in culture and consumer demand, and environmental and economic impacts (COVID-19, for example). These are all constantly evolving factors that immensely influence the way businesses operate, yet businesses surprisingly often fail to focus on these factors in their strategy and development. 

This is where the importance of adaptability, innovation and change becomes clear - these are aspects of business that need to be considered as more than just an afterthought. Learning to adapt and stay ahead in a constantly evolving business environment is the key to remaining competitive, maintaining growth, identifying opportunities for success, and ultimately ensuring that you don’t get left behind.