How to Come Up with 10 Ideas in 10 Minutes
Everyone wants to come up with the next Uber or AirBnB but not everyone knows the best way to get there. Few of us have ground-breaking ‘shower moments’ that turn into profit-making enterprises. This is much like most people’s perception of innovation as an organic and free-flowing kind of magic. However, there’s a simple method anyone can follow to come up with 10 ideas in 10 minutes. Before we delve into ‘how’ to ideate, let’s first look how to set ourselves up for the best possible outcomes.
Know Why You Are Ideating
All good ideas stem from solving a true customer pain point or in the words of Harvard Professor Clayton Christensen, a real ‘job-to-be-done.’ A valuable ideation session begins with a strong problem statement or question. Design Thinking experts have developed this approach into the art of framing problem statements into something known as “How Might We” questions.
The purpose of ideation is to uncover unique solutions to optimise the innovation potential of the solution. Ideation harnesses the team creativity and directs it towards creating a wide variety of innovative possibilities. Thus, the ideating group should aim to maximise the number of ideas generated in order to unlock the highest quality ideas. You don’t think your first idea is often your best idea do you? I didn’t think so. Let’s get ideating!
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The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.
