Business Model Innovation in Sports
In layman’s terms, a business model is the sum of the parts comprising an organization's products or services. Establishing these models requires a combination of developing new offerings, finding untapped markets, and disrupting the organization by discovering different ways to market.
Looking at the most innovative sports business models brings to light how the rise of digital platforms and technologies transformed the fundamental behaviors, wants, and needs of people. Compared to past generations,humans consume content and communicate in a completely different way.
The change is encapsulated best by Nike CEO Mike Parker’s quote saying,“We used to sell you a pair of shoes and some advertising, now it's about building a relationship."
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The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.
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