8 of the Most Innovative Sports Organisations
New technology continues to drive innovation within the sports industry. Whether sports organisations are looking to provide enhanced experiences for their loyal fans or leverage technology to get that 0.1% advantage over their competitors, innovation is becoming common in the sports industry.
Wondering where your team stands?
Here are eight of the most innovative sports organisations in the world.
The team that has dominated the NBA on-court over the last few years is also the team that is dominating off-court too. The team's stars, such as Steph Curry and Kevin Durant, are investors in early stage startups and technology companies. Always looking to enhance the experience for their fans, the Warriors were involved in the first ever VR Live stream NBA game. They were also one of the first teams to experiment with Google Glass (although this didn’t last long), which allowed fans to view player stats through their Google spectacles.
The team even used technology to sign SuperStar Kevin Durant when he was a free agent. During their pitch to lure the star, they used VR to show him what it would be like to be a member of the warriors team. This experience included experiencing coaching from the locker room to courtside views of the arena.
It’s no surprise that the team that played the Warriors in the first ever VR Live stream game in 2015-2016 comes second on the list. Moving away from VR, the Kings were also the first NBA team to ever allow people to buy tickets to games with Bitcoin. They introduced this option way back in 2014 - at the time it may have seemed like a crazy idea. In 2017, it doesn’t seem that crazy at all which reminds me of a Peter Diamandis quote, “the day before something was a breakthrough it was a crazy idea”.
The German football titans believe so strongly in innovation that it’s actually one of their main values as an organisation. Earlier this year the team introduced an AR app that allowed their fans to take selfies with the team’s stars such as Arjen Robben. The team also places a very strong focus on big data which is highlighted by their partnership with SAP. The aim of this partnership is to maximise performance on the field and improve the experience of fans at their stadium in Munich.
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Philadelphia was one of the first organisations to set up an innovation lab, when they launched it in 2016. The lab runs an incubator that looks for startups at the intersection of consumer products and sports. Selected startups go through a six month program with the winner of the incubator receiving sponsorship from the team including continued mentorship/advisory. The 76ers have also invested heavily in eSports and were the first to purchase eSports franchises (Dignitas and Team Apex).
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The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.
In this ebook, we bring you an overview of the history of professional sports, how technology and business model innovations are changing the game, and what organisations can do to best adapt to these changes.
To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.
In this ebook, we bring you an overview of the history of professional sports, how technology and business model innovations are changing the game, and what organisations can do to best adapt to these changes.
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