Oftentimes, we read books and blogs, we listen to podcasts and audiobooks, we watch keynotes and take part in workshops, we umm and ahh, but despite all of the investment in consuming this knowledge, we rarely take the time to reflect and truly digest the knowledge so that we can become better at applying these insights. Taking time out to reflect on what yo’ve just consumed and perhaps scribble some notes down is kinda like downing a protein shake right after a workout to maximise your results - it’s an incredibly powerful tool when it comes to retention and application of key insights.

Over the past six months I’ve been fortunate enough to interview a number of thought leaders on the topic of corporate innovation, entrepreneurship and self improvement, culminating with episode 50. To celebrate this milestone, I took some time out to reflect on some of the best lessons from my podcasting journey and have prepared a list of the 50 most memorable lessons, as the ones that stick with you are usually the best.The podcast has also been a mainstay on the iTunes Business chart, peaking at #9 in July and is now receiving almost 50,000 listens a month and growing fast! This would not have been possible without you the listeners and my very special guests; so from the bottom of my heart - thank you!

Without further adieu, I bring you 50 key lessons on corporate innovation and entrepreneurship from 50 episodes of Future².  

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In chronological order…

#1 Test Ideas Under a Unique Brand Name

While testing new ideas under a brand name can help to build social proof, sometimes it’s best to test new ideas under an entirely new name to truly gauge product market fit and market appetite and do away with any preconceptions, positive or negative, stemming from brand association. This also provides protection against reputational damage. Episode #3 w/ Humphrey Laubscher, Nab Labs Fintech Innovation Manager

#2 Create an Environment Where Accidental Serendipity Can Thrive

What makes many startup ecosystems tick is the accidental serendipity that comes from geographic concentration, such as the connections made between founders, investors, mentors and so pm in cafes across Boulder, Colorado.  Episode #6 w/ world champion investor and entrepreneur Niel Robertson

#3 Work with Startups in the Early Stage of the Innovation Lifecycle

Corporates should work with startups in the early stages of the innovation lifecycle when the mindset and fast pace of startups aligns with the realities of early-stage innovation. Episode #7 w/ Fabio Oliveira, Head of Innovation at Kmart Australia

#4 Use Innovation Options to Communicate to Accounting without Sabotaging Your Efforts

Using innovation options, which is not dissimilar to stock options in theory, you can re-assess the value of a startup investment at various stages to support talking accounting’s language, avoid the “what’s the ROI” trap, take lots of small bets and support follow-on funding decisions. Episode #8 w/ David Binetti on Innovation Options

#5 Define and Measure Your One Metric That Matters

Depending on which stage of the innovation lifecycle you’re at, you should identify your one and only metric that matters. For example, are you testing the problem, the solution, the features or the underlying business model? Your one metric that matters might be you advertisement clickrate when testing your problem. Focus on increasing this first. Episode #10 w/ Ben Yoskovitz on Lean Analytics

#6 Data + Gut = Decision

Data + a healthy dose of gut (or what I like to call professional judgment) = decision Episode #10 w/ Ben Yoskovitz on Lean Analytics

#7 We are Living in The Age of Influence

We are living in the ‘age of influence’ where anybody with an internet connection and some tact has a profound ability to build relationships with and influence people all over the world. Episode #11 w/ Ted Rubin on Return on Relationship (ROR)

#8 ROR = Return on Relationship Investment

Return on Relationship s the value that you accrue over time by nurturing a relationship - going far beyond simple dollars and cents. Episode #11 w/ Ted Rubin on Return on Relationship (ROR)

#9 To Support Disruptive Innovation, Get Out Of The Building

Horizon 1 (incremental improvement) processes, systems and values don’t support Horizon 3 disruptive innovation. To get this right, companies either need to create parallel frameworks or innovation outposts with their own KPIs, processes, systems and values. Episode #12 w/ Steve Blank on Corporate Innovation

#10 Traditional R&D Metrics Inhibit Innovation

Traditional R&D departments are unable to invest in disruptive innovation or even Horizon 2 adjacent innovation because they measure success with Internal Rate of Return (IRR) and Net Return on Assets (NROA). As such, they focus more on the D (development) in R&D and not so much research - resulting in a focus on quick wins and low hanging fruit instead of going long to explore truly disruptive innovation in the long term. Episode #12 w/ Steve Blank on Corporate Innovation

#11 Disrupting Yourself Should Feel Lonely

Disrupting yourself and going after your dreams should feel lonely and riddled with “am I doing the right thing?” questions - it is not too dissimilar to building a startup which may take years to generate significant traction. Episode #13 w/ Whitney Johnson on Disrupting Yourself

#12 Project Management is a Subset of Change Management, Not the Reverse ‍

Episode #14 - Braden Kelley on Charting Change

#13 Getting into the ‘Flow State’ can Increase Your Productivity by 500%

By cutting out distractions (email, notifications, messages and so on) we can support getting into ‘flow’ which can increase productivity, particularly on creative pursuits, by 500%. Episode #15 on Flow

#14 Minimise Distractions to Get into Flow

To get into flow, there are a number of psychological, environmental, social triggers in addition to flow state busters. For a complete list of triggers to help you get into flow and cash in on massive productivity gains check out this post. Episode #15 on Flow

#15 There are Four Models of Corporate Incubation

When it comes to corporate incubators, there are four models that companies can opt for. A step in the innovation process, paying it forward, developing intrapreneurs or testing new work environments. Episode #20 w/ Evangelos Simoudis on Corporate VC, Incubators and M&A

#16 There are Three Key Reasons why Corporates Should Set Up an Incubator

Corporates should create a corporate incubator or venture arm if creating an acquisition pipeline, seeking to understand emerging sectors in breadth, seeking to understand markets and geographies that are high priority and wanting to break away from long innovation cycles internally which inhibit the company’s ability to explore disruptive innovation. Episode #20 w/ Evangelos Simoudis on Corporate VC, Incubators and M&A

#17 Content Marketing While Difficult to Measure, is an Opportunity for Differentiation

Measuring the success of content marketing is difficult to measure so CMOs and marketing executives at large companies tend not to invest in effective content marketing campaigns, which creates an opportunity for companies willing to redefine success and invest in this area. Episode #22 w/ Rand Fishkin on Online Marketing for Large Companies

#18 To Measure the Effectiveness of Content Marketing Campaigns, A/B Test Different Cohorts

In order to measure the success of content marketing campaigns, consider running isolated A/B tests between different cohorts with similar attributes, in order to gauge effectiveness. Episode #22 w/ Rand Fishkin on Online Marketing for Large Companies

#19 Don’t Overmeasure

Focus less on paralysis by analysis and more on getting sh!t done. Analytics are important but there comes a point where they take away from their purpose which is to drive improvements. If you’re spending 40% of your time on analysis then you’re spending less time delivering. Episode #22 w/ Rand Fishkin on Online Marketing for Large Companies

#20 Build Your Audience First, Then Sell. 

‍Episode #24 w/ Neil Patel on Growth Hacking for Large Companies

#21 Identify Content that Works using Social Listening Tools such as BuzzSumo when Creating Your Marketing Campaign. 

‍Episode #24 w/ Neil Patel on Growth Hacking for Large Companies

#22 Identify Prospects Through Social Listening Tools such as BuzzSumo in order Radically Increase your Likelihood of Success, Optimise your Time Spent Selling and Ultimately Increase Sales. 

‍Episode #24 w/ Neil Patel on Growth Hacking for Large Companies

#23 Blockchain 101

The blockchain is essentially a globally distributed spreadsheet hosted on thousands of computers, is updated every 10 minutes across the entire network, is completely transparent (you can see all transactions), secured by public key infrastructure (PKI) and in order to hack the blockchain, you’d need to rewrite the entire history of the blockchain, virtually impossible without anybody noticing. Episode #25 w/ Alex Tapscott on the Blockchain Revolution

#24 The Blockchain can Radically Increase Transparency and Mitigate Corruption

Post the Haiti earthquakes, half a billion US dollars in foreign aid was made available to Haitian authorities to build homes for 130,000 people. 6 homes were built. The blockchain can do away with corruption by increasing transparency and using public key encryption to ensure that intended recipients receive the aid they so desperately need. Episode #25 w/ Alex Tapscott on the Blockchain Revolution

#25 The Blockchain Supports Real-Time Settlement and Poses a Massive Threat to Payments, Forex and Remittance Services

The blockchain can support real-time clearing and settlement of transactions at almost zero cost which has the potential to not only significantly disrupt payments, foreign exchange and remittance services  in the next few years but also open up profound opportunities for the world’s unbanked, who currently can’t afford bank fees. Episode #25 w/ Alex Tapscott on the Blockchain Revolution