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5 Reasons Why Innovation Fails To Happen At Your Organisation

5 Reasons Why Innovation Fails To Happen At Your Organisation
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“Innovation” is no longer a buzzword but a critical success factor for organisations seeking to survive and thrive into the future. Corporate innovation in particular has started to enter the everyday lexicon of boardrooms and the emergence of innovation managers and departments is increasingly common. Unfortunately, many organisations have turned innovation into a branding exercise, creating innovation labs and rushing to hold hackathons without first doing the groundwork that make such initiatives valuable.

Having worked with numerous corporations to ensure that their innovation programs are setup to be as effective and sustainable as possible, I have gathered insights why this happens.

Here are 5 reasons why innovation fails to happen at your organisation:

  1. No Education

It is nearly impossible for entire companies to become organically innovative, without taking the effort to embed the principles of proven innovation methodologies. These include the tried and tested methods of Design Thinking, scientific principles behind Lean Startup and validated concepts of the Agile movement.

Teams need systems that facilitate innovation. Without flexible yet structured approaches to initiatives such as ideation, gathering customer insights, rapid prototyping and measuring these activities, organisations quickly move away from solving their customers’ greatest pain points and fail to unlock their greatest innovation potential, instead opting for action over effectiveness.

Workflow Podcast

The WorkFlow podcast is hosted by Steve Glaveski with a mission to help you unlock your potential to do more great work in far less time, whether you're working as part of a team or flying solo, and to set you up for a richer life.

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100 DOS AND DON'TS FOR CORPORATE INNOVATION

To help you avoid stepping into these all too common pitfalls, we’ve reflected on our five years as an organization working on corporate innovation programs across the globe, and have prepared 100 DOs and DON’Ts.

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STEP INTO THE METAVERSE

Unlock new opportunities and markets by taking your brand into the brave new world.

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Frances Goh

Frances is the General Manager of Innovation and Strategy at Collective Campus. She is an innovation consultant, brand strategist and customer champion.

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